July 8th, 2016 | Chris Lloyd
A Marketer’s Guide to Content Curation
Content curation is the process of gathering relevant and quality digital content that surrounds a specific subject matter or topic of interest. It is not generating all of the content provided, but rather taking the effort to research excellent sources while combining this information to your own unique content. Services or people that implement this procedure are called curators. Curating can be advantageous because it can establish leadership and expertise while contributing to your industry. Allowing for simple and consistent lead nurturing, it can also provide value, insight, and guidance to your audience. This can help with establishing a fan base, building brand awareness, and maintaining engagement with your readers.
In order to have successful online presence, content curation is becoming a staple in the marketing & advertising industry. This process may seem intimidating at first, but a solid framework is all you need to get the ball rolling. This article explains content curating in 5 simple steps.
Read the full article at: www.convinceandconvert.com