May 31st, 2016 | Chris Lloyd

An Overview of Data-Driven Marketing in 2016

64% of successful data-driven marketers believe the biggest obstacle is improving data quality. It’s no longer the volume of data that’s important, but the degree to which it’s useful to the marketer in reaching the right consumers. Navigating the data landscape can be tricky with so much of it available, but real-time data or Right Time Marketing as it’s becoming known, helps brands personalize the customer experience.

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