March 19th, 2012 | Chris Lloyd
Facebook Beautification Project
All the best Facebook profile pictures capture people looking awesome. For Gene Juarez Salons and Spas, we created a project that would capture guests, post-primp, using a professional fashion photographer. The photos are tagged and placed in a gallery on Facebook, generating newsfeed activity and associating Gene Juarez with a gaggle of gorgeous Facebook users. The Facebook Beautification Project has driven guests to the salons in droves, with every event sold out.