Brilliant and Useful Thoughts

10 Ways Artificial Intelligence Will Change the Customer Experience

September 15th, 2016

The huge amount of data we generate is a mixed blessing. It gives us better insight into human behavior, but it’s also a lot more stuff to sort through. For helping us wade through our data, and make better use of it, we’ll turn to AI (artificial intelligence) for things as complicated as

5 Surprising Things That Block Your Creativity (Without You Knowing)

September 13th, 2016

See these? Red flags.

Customer Service is Dead… Welcome to the Customer Experience

September 8th, 2016

Just like almost everything in our industry, customer service has greatly evolved. Now, customers can see through a sales pitch or any scripted verses. People want to interact with a personable representative rather than a robot on autopilot. It’s not about entertaining a customer during one transaction anymore. The customer experience revolves around making yourContinue reading →

On-Page SEO: Anatomy of a Perfectly Optimized Page

September 6th, 2016

On-page SEO doesn’t have to be difficult. In this guide I’ll show you actionable strategies you can use to get more search engine traffic.

Retargeting in 2016 – A Customer-Focused Experience | SEJ

September 1st, 2016

With dozens of retargeting options available, the question is no longer whether to use retargeting? Rather, what is the best way to use retargeting?

The Ecommerce Marketer’s Guide to Improving Search Rankings

August 30th, 2016

If organic search can account for fully a third of your revenue, if not more, what can you do to grow that?

The human side to SEO: the power of personas

August 26th, 2016

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.

6 Ways to Build Customer Loyalty at Every Touch Point

August 18th, 2016

Are you overlooking opportunities to build customer loyalty? Enrich the customer experience at every touch point with these six strategies.

Why Good Content Isn’t Enough For Good SEO

August 16th, 2016

To say that “good content” is all you need for a successful search optimization campaign is misleading and inaccurate.

3 Best Practices for Mobile Marketing

August 11th, 2016

75% of U.S. citizens 13+ have a smartphone. Is your mobile marketing strategy engaging that huge audience? Get modern best practices here!