September 1st, 2016 | Chris Lloyd

Retargeting in 2016 – A Customer-Focused Experience | SEJ

It’s no question that retargeting, also known as remarketing, can increase your conversions. But what is the best way to implement this practice?

With remarketing, your brand can participate in the buyer’s decision-making process. It can help increase brand exposure, allowing your brand to stay at the top of their minds while shopping online. You are able to retarget specific audiences based on their interests or demographics, or even target site visitors who have abandoned their shopping carts. Read this article to learn more about the best ways to implement retargeting.

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