June 23rd, 2016 | Chris Lloyd

What Virtual Reality Will Mean for Advertising

Is the future of online shopping through VR? It might not be long before Virtual Reality becomes a typical medium for marketers to distribute content and/or provide a shopping experience. The transformative technology means a shift in thinking for marketers, advertisers and consumers alike.

Brands who are experimenting with it now will be known as the early-adopters, while less experimental brands can learn from their mistakes.  Either way, those who figure out how to immerse their audience into the story offering an experience they can’t get elsewhere will be leading the pack. 

Read the full article at: www.thinkwithgoogle.com

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