Bobbysue's Nuts
Brand Identity

A rapidly growing company in the premium nut industry, Bobbysue’s Nuts sets themselves apart by not only selling some of the best tasting nuts on the market, but by donating a portion of every dollar they make to support homeless animal shelters. Hey created a complete brand identity leveraging their core values to increase awareness and communicate quality, while maintaining their playful personality.
We developed a new logo and tagline, packaging system, a suite of character illustrations featured on the packages, and a brand story to position Bobbysue’s Nuts as a premium, fun and delicious snack choice. With a new focus on marketing and design, the brand has seen increased interest from major retailers, a major U.S. airline and is now sold in Whole Foods.