Chateau Ste. Michelle
The oldest and largest wine maker in the relatively new wine region of Washington State was beginning to lose market share to the pack of newcomers. While respected for consistently making some of the best wines in Washington, CSM suffered from a lack of a brand personality and dwindling awareness. In order to enliven its appeal and drive demand, we turned to the art of hand-drawn, botanical journals of the 18th century.
the voice is dry with a hint of fruit