Energy Star
brand campaign

Part of a multi-year brand awareness project for Energy Star, this campaign explores an unusual alternative energy idea and brings energy efficient practices and products into the public consciousness. The “Static Electricity Powered House” generated a marked increase in awareness of the Energy Star label and made an appearance on ABC’s World’s Funniest Commercials, taking the #2 spot.

# 2 on ABC’s World’s Funniest Commercials