Gene Juarez Salons
Facebook promotion

Facebook has rapidly become an essential marketing environment, but few approach it in ways that are truly relevant to the FB experience. For Gene Juarez, Hey, came up with a traffic-driving idea that gives Facebook users something cool they can really use: a Facebook profile pic, snapped by a real fashion photographer.

the ultimate Facebook profile pic

A fashion shoot, with salon guests as models, sparked energy and theater at the salons. The photos, watermarked with a “GJ” in the corner, were uploaded to a custom gallery app on the Gene Juarez Facebook page where participants claim their portraits, generating social activity. The custom Facebook app was built in HTML5 to be viewable across a range of mobile and desktop platforms and allow for sharing in Pinterest as well as Facebook. HTML5 also allowed for a simple, elegant gallery experience worthy of a fashion brand.