Holland America Line brand content platform
People have always loved to peruse, plan and dream before buying a cruise. This highly engaged prospect is the focus of much of the web and video content we create for Holland America Line. Celebrity chefs, including the Food Network’s Marcus Samuelsson, Charlie Trotter, Jacques Torres and others, are among the luminaries who make up Holland America Line’s Culinary Council – a group assembled to create innovative dining experiences onboard. We brought the program to life via a new online content platform featuring a series of video shorts.
renowned chefs create onboard menus
Chef profiles and recipe videos shot on location at restaurants in New York, Amsterdam and Chicago, are presented in a freshly designed microsite which seamlessly integrated with the Holland America Line brand site. The Culinary Council content platform highlights the brand’s foodie focus and converts the almost-ready-to-buy into Holland America Line cruisers.