Mutual of Enumclaw
Video Q&A Platform

Consumers are spending increasing amounts of time shopping and researching online in the consideration phase of the purchase cycle. Compelling video content is often just what they’re looking for.

In the insurance category, nothing existed to help them discover the difference between buying insurance directly from a big company and using an independent agent.

Thoughtfulcoverage.com is a Q&A style video platform designed to reach this insurance shopper and steer them toward independent agents. Not a typical promotion, it’s a collaborative online marketing tool for both Mutual of Enumclaw and its independent agency partners.