The North Face
Endurance running shoe launch
50 marathons in 50 states in 50 days
For the launch of the Endurance line of running shoes, The North Face enlisted their ultra marathon man, Dean Karnazes to do something pretty impressive: run 50 marathons, in 50 states, in 50 days. Our accompanying marathon level brand experience and print campaign illuminated the kinds of details–good, bad and ugly–that core athletes would relate to and the rest of us would marvel at.