Pacific Place
Brand Platform

Pacific Place is a thriving shopping oasis in the heart of downtown Seattle, featuring stores such as Barney’s New York and Tiffany and Co., restaurants, and a busy movieplex that hosts the Seattle International Film Festival. The brand was in need of a strategic and conceptual refresh to lay claim to its urban identity, to differentiate from suburban mall competitors, and to help drive fashionable feet through the doors.

Remix Your Day delivers a fresh new way of looking at, and thinking about, Pacific Place with work created for TV, outdoor, web/mobile, print, radio, collateral and interior signage. And an all-new SMS program sends enticing offers via texts in order to drive Pacific Place’s biggest fans through the doors over and over again.