Remember Segregation

the Webby Award for activism

As time passes, it's important to keep Dr. King’s legacy alive. We wanted to give those too young to remember, a visceral understanding of the sting of "separate but equal". The world's first segregated website puts the visitor in the uncomfortable position of having to choose between the "white only" or "colored" area. The idea translated to segregated newspaper print and direct mail. This work was acknowledged with the Webby Award for activism, two Cannes Lions, a One Show Pencil, an Effie and a citation from the NAACP.