Savers/Value Village
brand campaign

taking the uncool out of thrift shopping

The merchandise mix in a Savers store is anything but boring. At this thrift/discount chain, with 220 stores across the country, eclectic and quirky are the norms. We focused the message on the highest common denominator between price-driven shoppers and vintage fashion hunter/gatherers. “Fight Boring” is the rallying cry that takes the “uncool” out of shopping at a low price thrift chain.