Brand Identity

As one of the world’s largest media companies, Viacom can have a major impact on our culture, harnessing the collective power of its cable and entertainment brands and their viewers to create positive momentum on issues of the day. Its portfolio of companies including MTV, Comedy Central, BET, Paramount, Showtime and others have had a major impact through public service campaigns (Choose or Lose, for example) that have made a difference in big ways.
Viacom’s corporate social responsibility division, Viacommunity, needed a refreshed brand identity and positioning. Hey was hired to express the meaning of Viacommunity through visual identity, a new positioning line and an anthem.

The design needed to communicate a sense of “we’re all in this together” and be a “uniter” of other great, initiatives with their own brand IDs.