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About Chris Lloyd

Hey's founding partner, Chris orchestrates a wide range of digital and creative services and tools, assembled for today's complex marketing landscape. He is the former head of DDB's Seattle office and prior to that, served as general manager of FCB. He worked for 13 years on Madison Avenue where he experienced the end of the Mad Men era and the beginning of the rise of digital. He's managed numerous successful campaigns for brands including Proctor & Gamble's Olay, Purina Dog Chow, Anheuser Busch, HP, Microsoft and the iconic I Love New York campaign. Chris has experience with virtually every tool in the marketing toolbox and is devoted to helping clients identify and execute the most effective strategies for reaching their goals. He serves on the board of Forterra, working on issues that affect the environment in the northwest and he works with the board of The United Way helping solve some of the toughest challenges facing people in our rapidly changing communities.

Instagram vs. Facebook – Which is the better bang for your buck?

AND THE WINNER IS… INSTAGRAM! The numbers are in and Forrester Research declared Instagram the champion of social engagement. “Instagram delivered brands 58 times more... read more →
  • Chris Lloyd

Geomarketing 101

“ATM near me.” “Pizza near me.” Sound familiar? With nearly 2/3 of Americans owning smartphones and “near me” and “nearby” search terms increasing 34 times since 2011, brands must adjust... read more →
  • Chris Lloyd

Our Process: Experience Mapping

The Old Purchase Funnel Isn’t Dead…Yet If you follow our company on LinkedIn or read our blog at all you’ve probably seen something about mapping the customer experience... read more →
  • Chris Lloyd

What to do with Facebook’s new workplace targeting

Workplace related targeting can make for inexpensive B2B lists Facebook recently announced some additional targeting capabilities that make it possible to target by industry,... read more →
  • Chris Lloyd

Search Blog Posts

Recent Posts

  • The Spy Who Tracked Me: Online Privacy and the Algorithm Compromise
  • Data: Rocket Fuel for the Creative Brain
  • The New Creative is a Swiss Army Creative
  • Instagram vs. Facebook – Which is the better bang for your buck?
  • Modern ‘Mad Men’ Say Nothing’s Worse than an Ad
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