BobbySue’s Nuts

Mission-driven Branding System

Unifying identity and packaging system

As a fast growing company in the premium nut category, Bobbysue’s Nuts sets itself apart with a great product and a passionate mission – saving abandoned animals. Hey created a new brand identity leveraging this mission with an eye-catchy graphic palette that communicates quality as well as a playful, animal-loving personality.

We developed a new logo and tagline, packaging system, a collection of character illustrations featured on packages and a comprehensive brand story to position Bobbysue’s Nuts as a premium, fun and delicious snack.

With a new focus on marketing and design the brand has seen increased interest from major retailers, a major airline and the brand can now be found on the shelves of Whole Foods Markets.

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DELTA AIRLINES PARTNERSHIP

+6%
SALES GROWTH

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WHOLE FOODS DISTRIBUTION