CBT Nuggets

YouTube Pre-roll for IT Pros

Series of hand-drawn web spots to reach IT industry

IT pros and enterprise software users have their work cut out for them, keeping up with the latest updates and getting the most out of their technology. CBT Nuggets’ social networks are made up these people who look to the brand for its bite-sized videos packed with valuable info. These loyal followers and their networks of other potential CBT Nuggets subscribers are who we created these little spots for, designed to be quickly viewed and shareable in Facebook and Google+, singing the benefits of a CBT Nuggets subscription. The campaign resulted in a 17% increase in website traffic, and a more than decent bump in new subscribers.

+18%
SITE TRAFFIC

+1717
NEW SUBSCRIBERS

.28
AVG CTR