HealthCare Partners / Women’s Health

Digital patient acquisition campaign

Connecting with women by advocating for women

Healthcare Partners new Women’s Health division was virtually unknown in the market. With that challenge and the primary goal of driving new patient acquisition we undertook the challenge of seeding a differentiating brand position and driving appointments within a budget conscious, digital advertising game plan.

The We’re for Women campaign was inspired by the medical staff’s unwavering commitment to empowering patients, personalized medicine and advocacy for women’s healthcare needs.

laptop

$28.65
COST / CONVERSION
(MAKE AN APPOINTMENT)

10.1%
CONVERSION RATE

90%
OF SITE TRAFFIC NEW TO HCP