In January of 2020, Hey began work on a brand and customer acquisition strategy to position Heritage Bank as the partner of choice for small and medium businesses in the Northwest. In March of 2020, a global pandemic forced a change of plan and Hey adapted the strategy to one that would demonstrate support for businesses and non-profits in trying times.
The campaign landing page provides a brief overview of each of the participating businesses or non-profits. Two short documentary/testimonial videos provide the stories that make a human connection, and a lead capture on the landing page, for those interested in participating, ensures actionable results.
Campaign elements including display, social media and print executions drive page visits, leads and video views.