Holland America Line

Culinary Videos + Landing Experience

Video series and landing page to convert cruise leads

People have always loved to peruse, plan and dream before buying a cruise. This highly engaged prospect is the focus of much of the web and video content we create for HAL.

Celebrity chefs, including the Food Network’s Marcus Samuelsson, Jacques Torres, and others are among the luminaries who make up Holland America Line’s Culinary Council – a group assembled to create innovative dining experiences onboard. We brought the program to life through a series of documentary profiles and recipe videos.

Shot on location at restaurants in New York, Amsterdam and Chicago, the videos were part of a a custom designed landing experience on the client’s website. The Culinary Council content platform highlights the brand’s foodie focus and converts the almost-ready-to-buy into HAL cruisers.

Holland_cc_ipad_2

24%
VIDEO COMPLETION RATE

6.3
MINUTES AVG. SITE SESSION