ICRW

The Eight Billion Watt Lightbulb

Shining a light on data’s role in improving the lives of women

International Center for Research on Women (ICRW) is the world’s the premier research institute focused on women and girls. Headquartered in DC, the 40-year old organization provides evidence-based research to inform programs and policies to alleviate poverty, promote gender equality and protect the rights of women and girls. This video, utilizes images from their field research as the basis for an inspiring animated anthem, designed to serve as a primary fundraising tool on the web and at live events.