Keysight Technologies

Social Media Content Series for Engineers

Videos and infographics engineered to
drive engagement and leads

Keysight, a spinoff company of Hewlett Packard, is the world’s leader in electronic testing and measurement. Engineers rely on Keysight’s thought leadership, equipment and software to help them develop what’s next in the IOT, mobile, automotive and aerospace industries. For Keysight’s Digital Demand Generation group, Hey creates and produces an ongoing video and infographic series to generate likes, shares and increase followers.

Hey’s expertise in video optimized for web and social feeds is called upon to generate buzz around current topics in engineering fields and drive interest and demand for Keysight products.

Created with YouTube, LinkedIn and Facebook in mind, our videos on average earn more than 1 million views. Infographics generate thousands of comments on average and Keysight’s fan base has more than tripled since we took over content creation. This page contains sample videos and infographics from this series.

7M+
VIDEO VIEWS

4x
INCREASE IN SOCIAL ENGAGEMENT

3x
INCREASE IN FOLLOWERS