Mutual of Enumclaw – Playbook

Digital marketing resources for insurance agents

Mutual of Enumclaw, an insurance company in the western US, relies on independent agents to sell their insurance products. Marketing support for agents is mission critical toward acquiring and retaining clients.

Our solution is a comprehensive digital marketing toolkit and website, known as the Playbook. This online platform allows agents to share digital marketing materials directly to social media accounts as well as to order and download customizable printed materials. The site also provides training video and instruction on how to effectively use digital and social media to connect with clients and prospects.

Regularly updated materials include videos, infographics, greeting cards, and social media ads on topics ranging from teen driver safety to winter prep. Sharing useful content allows agents to stay connected to their clients and keep them engaged long term.