Pacific Place

Traffic-driving mobile program

Geofenced text offers attract shoppers

Pacific Place is a thriving shopping oasis in the heart of downtown Seattle, featuring stores such as Barney’s New York and Tiffany and Co., restaurants and a busy movie-plex that hosts the Seattle International Film Festival. Needing to drive more foot traffic the brand needed an urban identity and strategy that would appeal to downtown Seattle tech workers and differentiate from suburban mall competitors.

The Remix Your Day campaign makes use of SMS (opt-in text messages) to deliver enticing offers, specials and time-sensitive freebies giving our audience something they can use and a little break from their daily grind.