Condition-based targeting drives relevance and engagement
In the competitive healthcare market where The Everett Clinic is outspent 3:1 by the big brands, our job was to drive new patients into local, neighborhood clinics. No easy task.
Using keyword data from paid search, display ads served dynamic content related to the specific treatment people were searching. Geo-fencing further personalized ads to call out the clinic nearest their home.
Our ‘We Care for That’ campaign used radio and outdoor placements near neighborhood clinics to drive awareness and consideration. Programmatic display, paid social media, and paid search drove prospects to walk in for an appointment.