Recipient of the Ad Age Media Maven Award, Cher brings over 15-years of media strategy, planning and buying experience. With an omni-channel, data-driven approach, Cher develops deep insights for connecting with audiences in the right moments and contexts in order to make the most impact. She orchestrates effective digital plans across team functions and departments, ensuring optimal campaign performance and ROI. She has worked successfully with brands including Symetra Financial and Alaska Airlines to maximize budgets by identifying and managing various co-op partnerships and sponsorships, increasing reach and frequency, through paid, earned and owned media. She has orchestrated highly targeted campaigns in mobile, display and social for clients at Hey including Car Toys, Northland Communications and Mutual of Enumclaw.