{"id":1224,"date":"2023-02-16T13:16:09","date_gmt":"2023-02-16T21:16:09","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=1224"},"modified":"2023-04-25T01:54:52","modified_gmt":"2023-04-25T08:54:52","slug":"instagram-vs-facebook-which-is-the-better-bang-for-your-buck","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/instagram-vs-facebook-which-is-the-better-bang-for-your-buck\/","title":{"rendered":"Instagram vs Facebook \u2013 Which is the Better Bang For Your Buck in 2023?"},"content":{"rendered":"

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Facebook and Instagram fuel marketing strategies across industries\u2014but which one stretches your budget further? Here\u2019s what you need to know. <\/span><\/i><\/h4>\n

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\"Zuckerberg\"<\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]*This article has been updated to include the newest social media marketing studies relevant for 2023*<\/span><\/i><\/p>\n

In an ideal world, brands would have unlimited resources to invest in every social media platform out there. But the reality is that most businesses have to make careful decisions about where to focus their resources. And when it comes to choosing the right social media platform for your brand, Instagram and Facebook are two of the top contenders.\u00a0<\/span><\/p>\n

Both of these Meta-owned platforms offer a variety of tools and special features that can help you get the most out of your social media strategy. But which one deserves more of your time, money, and effort in exchange for the best ROI on engagement? We answered this question using some of the top social media marketing studies to reach our conclusion\u2014here\u2019s what we found.\u00a0<\/span><\/p>\n

What’s the difference between Instagram vs Facebook?<\/b><\/h2>\n

Although both social media platforms are owned by Meta, each has its own distinctive features and user experiences.\u00a0<\/span><\/p>\n

Facebook<\/span><\/a> prioritizes personal connections first, with features like groups and event pages to bring people together. Planning your ten year high school reunion? Make a Facebook event page to spread the word. Hoping to get more signatures on a petition to make your community a better place? Create a Facebook group and start rallying the troops. In other words, it\u2019s not really the place you go when you\u2019re wondering what your favorite brands have been up to.\u00a0<\/span><\/p>\n

On the other hand, Instagram is a hyper-visual content platform where trends are born through striking imagery, snappy captions, and catchy reels. It\u2019s less about promoting discourse (although the comments section is known to buzz on occasion) and more about crafting a consistent and authentic aesthetic. It\u2019s where users go to connect with a larger world that includes brands\u2014and, as of 2020, even products in the popular \u201cshop\u201d tab.\u00a0<\/span><\/p>\n

What does Instagram offer that Facebook doesn’t?\u00a0<\/b><\/h2>\n

One of Instagram’s most significant advantages over Facebook is its ability to create and curate visually engaging brand content. The best part? People are more likely to interact with that branded content just because it\u2019s on Instagram instead of Facebook.\u00a0<\/span>[\/vc_column_text][vc_column_text]*This article has been updated to include the newest social media marketing studies relevant for 2023*<\/span><\/i><\/p>\n

In an ideal world, brands would have unlimited resources to invest in every social media platform out there. But the reality is that most businesses have to make careful decisions about where to focus their resources. And when it comes to choosing the right social media platform for your brand, Instagram and Facebook are two of the top contenders.\u00a0<\/span><\/p>\n

Both of these Meta-owned platforms offer a variety of tools and special features that can help you get the most out of your social media strategy. But which one deserves more of your time, money, and effort in exchange for the best ROI on engagement? We answered this question using some of the top social media marketing studies to reach our conclusion\u2014here\u2019s what we found.\u00a0<\/span><\/p>\n

What’s the difference between Instagram vs Facebook?<\/b><\/h2>\n

Although both social media platforms are owned by Meta, each has its own distinctive features and user experiences.\u00a0<\/span><\/p>\n

Facebook<\/span><\/a> prioritizes personal connections first, with features like groups and event pages to bring people together. Planning your ten year high school reunion? Make a Facebook event page to spread the word. Hoping to get more signatures on a petition to make your community a better place? Create a Facebook group and start rallying the troops. In other words, it\u2019s not really the place you go when you\u2019re wondering what your favorite brands have been up to.\u00a0<\/span><\/p>\n

On the other hand, Instagram is a hyper-visual content platform where trends are born through striking imagery, snappy captions, and catchy reels. It\u2019s less about promoting discourse (although the comments section is known to buzz on occasion) and more about crafting a consistent and authentic aesthetic. It\u2019s where users go to connect with a larger world that includes brands\u2014and, as of 2020, even products in the popular \u201cshop\u201d tab.\u00a0<\/span><\/p>\n

What does Instagram offer that Facebook doesn’t?\u00a0<\/b><\/h2>\n

One of Instagram’s most significant advantages over Facebook is its ability to create and curate visually engaging brand content. The best part? People are more likely to interact with that branded content just because it\u2019s on Instagram instead of Facebook.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"IG<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]One 2021 study by Databox found that <\/span>62.4% of people are more likely to interact with a brand on Instagram<\/span><\/a> than any other social media channel. 85% of those users also said they follow at least 6 brands on Instagram, so if you\u2019re lucky enough to be one of them, then you\u2019ve got yourself a solid opportunity to spark engagement.\u00a0<\/span><\/p>\n

Instagram also gives brands the opportunity to connect with a <\/span>younger demographic<\/span><\/a> (ages 18-44), who may be more likely to interact with images and videos than they are text-based posts.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"Statista<\/p>\n

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So which one offers a better ROI on engagement for brands: Instagram or Facebook? <\/b><\/h2>\n

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Instagram’s reach is superior.<\/b><\/h3>\n

Facebook’s growth has leveled off <\/span><\/a>over the last five years, with fewer millennials engaging with Facebook than ever. Compounded with Social Ogilvy’s prediction of <\/span>Facebook Zero<\/span><\/a>\u2014where a brand’s organic reach is predicted to hit zero in the near future\u2014Instagram presents reach opportunities that brands can’t afford to ignore.\u00a0<\/span><\/p>\n

Instagram dominates engagement.<\/b><\/h3>\n

Instagram’s photo-centric content brings with it an impressive level of consumer engagement that\u2019s steadily on the rise. On the other hand, Facebook engagement has been on the decline since 2018, meaning brands hoping to invest in highly engaging content would be wise to lean into Instagram\u2019s highly visual platform.\u00a0<\/span><\/p>\n

\"eMarketer_line-chart\"<\/p>\n

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Young adults are more active on Instagram.<\/b><\/h3>\n

According to <\/span>Pew Research data<\/span><\/a> from 2021, around seven in ten Americans ages 18 to 29 (71%) say they ever use Instagram.\u00a0<\/span><\/p>\n

This compares with smaller shares of older age groups:\u00a0<\/span><\/p>\n