{"id":1304,"date":"2018-08-16T11:41:32","date_gmt":"2018-08-16T18:41:32","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=1304"},"modified":"2023-04-23T06:06:37","modified_gmt":"2023-04-23T13:06:37","slug":"the-new-creative-is-a-swiss-army-creative","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/","title":{"rendered":"The New Creative is a Swiss Army Creative"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner]<div class=\"single_image wpb_content_element align-center    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"1160\" height=\"420\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/the-new-creative-is-a-swiss-army-creative.jpg\" class=\"attachment-full\" alt=\"The New Creative is a Swiss Army Creative\" title=\"The New Creative is a Swiss Army Creative\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/the-new-creative-is-a-swiss-army-creative.jpg 1160w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/the-new-creative-is-a-swiss-army-creative-300x109.jpg 300w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/the-new-creative-is-a-swiss-army-creative-1024x371.jpg 1024w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/the-new-creative-is-a-swiss-army-creative-768x278.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Ad people have always been\u00a0omni-media\u00a0creators \u2013 disrupting, persuading and selling by creating campaigns that leverage a range of media forms. But the digital age of advertising has brought with it lots and lots of new forms that go beyond what we once thought of as \u201cadvertising.\u201d[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">Engaging brand content \u2013 ie video, native ads, social posts, landing experiences, apps, info-graphics, etc \u2013 is created to earn your attention, or your click, or your like or your share.<\/p>\n<p style=\"font-weight: 400;\">It\u2019s no exaggeration to say that the new opportunities for engagement, made possible by technology, have multiplied like Tribbles (ask your parents, or a Trekkie).<\/p>\n<p style=\"font-weight: 400;\">Yet, while the digital marketing landscape is packed with new technologies that promise to automate a path to conversion, success still depends heavily on artful, persuasive engagement.<\/p>\n<p style=\"font-weight: 400;\">This is because\u00a0perceived value\u00a0and\u00a0brand likeability\u00a0\u2013 things every brand needs in order to sustain a foothold in rapidly changing marketplaces \u2013 will always be the entry point on the path to conversion and thus, profitability. Before you can sell somebody something, you have to \u201cbuy them dinner\u201d and connect in a meaningful way. You have to prove you\u2019re worthy. That takes insight and a great idea.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"840\" height=\"805\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/Final_spin2.gif\" class=\"attachment-full\" alt=\"Social Media Brand Content on iPhone\" title=\"Social Media Brand Content on iPhone\" \/><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">So what kind of creative person thrives in this omni-media and constantly shifting environment?<\/p>\n<p style=\"font-weight: 400;\">Enter the\u00a0OMC\u00a0(the omni-media creative), a Swiss army creative brain, capable of building a brand narrative across a vast and varied array of forms.<\/p>\n<p style=\"font-weight: 400;\">The OMC is a visionary force behind data-driven mechanisms of marketing success.<\/p>\n<p style=\"font-weight: 400;\">The OMC is adept at wearing multiple hats \u2013 brand storytelling, user-experience, content strategy. They create visually stunning, verbally on-point and irresistibly interactive touch points that win with consumers because they are\u00a0contextually conscious\u00a0\u2013 meaning they act like they know where they are and understand the mindset of their customer in the moment. They know where their customer is at online.<\/p>\n<p style=\"font-weight: 400;\">The OMC spins brand narratives and purpose-built content, informed by data, that understands where users are at in the engagement cycle \u2013 building awareness at the top of funnel, or lower down, reminding you of that boot that caught your eye or that you reposted that video on Twitter.<\/p>\n<p style=\"font-weight: 400;\">Today\u2019s successful creative teams are telling a brand story, designing a thoughtful user experience and building a path to conversion all at the same time.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"508\" height=\"519\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/thinking.jpg\" class=\"attachment-full\" alt=\"Interlinked Technologies in Collaborative View\" title=\"Interlinked Technologies in Collaborative View\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/thinking.jpg 508w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/thinking-294x300.jpg 294w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">It\u2019s not that this new uber creative thinker is expected to do it all. Rather, they are orchestrating the forces that make for effective programs. Cross discipline collaboration is a part of their process. Proactively working with campaign managers, producers and strategists is a good way to ensure the success of their creative work. The new creative is a reliable and resourceful wilderness guide for marketers that are increasingly needing to navigate the nether reaches of digital media, social media, mobile environments, IOT and beyond.<\/p>\n<p style=\"font-weight: 400;\">So, as this marketing multi-verse continues to expand, cross-channel creative thinking, mental juggling and creativity will continue to be what\u2019s needed to make meaningful connections and win human beings over to your brand.<\/p>\n<p style=\"font-weight: 400;\">The future belongs to the OMC.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"newdivider align-center\" style=\"border-bottom-style: solid; border-color: #999999; border-bottom-width: 1px; margin-top: 0; margin-bottom: 0; width: 100%; \"><\/div><div class=\"clear\"><\/div><div class=\"spacer\" style=\"height: 40px;\"><\/div>[vc_column_text]<\/p>\n<h3 style=\"font-size: 18px!important; margin-bottom: 0!important;\"><strong><img decoding=\"async\" class=\"size-full wp-image-3616 alignleft\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2022\/02\/eric.jpeg\" alt=\"Eric Gutierrez\" width=\"100\" height=\"100\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2022\/02\/eric.jpeg 100w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2022\/02\/eric-80x80.jpeg 80w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>Eric Gutierrez<\/strong><\/h3>\n<p style=\"font-size: 13px!important;\">Partner, Chief Creative Officer<a href=\"https:\/\/www.linkedin.com\/in\/ericcd\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" class=\"alignnone\" style=\"width: 21px!important;\" src=\"https:\/\/heyadvertising.com\/wp-content\/themes\/unicon-child\/images\/linkedin01.svg\" alt=\"LinkedIn icon\" \/><br \/>\n<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Ad people have always been\u00a0omni-media\u00a0creators \u2013 disrupting, persuading and selling by creating campaigns that leverage a range of media forms. But the digital age of advertising has brought with it lots and lots of new forms that go beyond what we once thought of as \u201cadvertising.\u201d[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Engaging brand content \u2013 ie video, native ads, social posts, landing experiences, apps, info-graphics, etc \u2013 is created to earn your attention, or your click, or your like or your share. It\u2019s no exaggeration to say that the new opportunities for engagement, made possible by technology, have multiplied like Tribbles (ask your parents, or a Trekkie). Yet, while the digital marketing landscape is packed with new technologies that promise to automate a path to conversion, success still depends heavily on artful, persuasive engagement. This is because\u00a0perceived value\u00a0and\u00a0brand likeability\u00a0\u2013 things every brand needs in order to sustain a foothold in rapidly changing marketplaces \u2013 will always be the entry point on the path to conversion and thus, profitability. Before you can sell somebody something, you have to \u201cbuy them dinner\u201d and connect in a meaningful way. You have to prove you\u2019re worthy. That takes insight and a great idea. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text] So what [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[193],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future Belongs to the Omnichannel Media Creative (OMC)<\/title>\n<meta name=\"description\" content=\"Are you a creative who thrives in Omnichannel Media Marketing? Here&#039;s how you \u2013 the OMC - builds a brand narrative across a vast and varied array of forms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Creative is a Swiss Army Creative\" \/>\n<meta property=\"og:description\" content=\"What kind of creative person thrives in an omni-media and constantly shifting environment? Enter the OMC (the omni-media creative), a Swiss army creative brain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/\" \/>\n<meta property=\"og:site_name\" content=\"Hey, LLC - Digital Advertising &amp; Marketing Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heyseattle\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T18:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-23T13:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/new-creative-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The New Creative is a Swiss Army Creative\" \/>\n<meta name=\"twitter:description\" content=\"What kind of creative person thrives in an omni-media and constantly shifting environment? Enter the OMC (the omni-media creative), a Swiss army creative brain.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/new-creative-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@HeyAdvertising\" \/>\n<meta name=\"twitter:site\" content=\"@HeyAdvertising\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Eric Gutierrez\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/heyadvertising.com\/#organization\",\"name\":\"Hey\",\"url\":\"https:\/\/heyadvertising.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/heyseattle\",\"https:\/\/www.instagram.com\/heyadvertising\/\",\"https:\/\/www.linkedin.com\/company\/hey-\/\",\"https:\/\/www.youtube.com\/user\/HeyAdAgency\",\"https:\/\/twitter.com\/HeyAdvertising\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heyadvertising.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/02\/logo-retina.png\",\"width\":216,\"height\":100,\"caption\":\"Hey\"},\"image\":{\"@id\":\"https:\/\/heyadvertising.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heyadvertising.com\/#website\",\"url\":\"https:\/\/heyadvertising.com\/\",\"name\":\"Hey, LLC - Digital Advertising &amp; Marketing Agency\",\"description\":\"Creative partners for a connected world\",\"publisher\":{\"@id\":\"https:\/\/heyadvertising.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/heyadvertising.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/08\/the-new-creative-is-a-swiss-army-creative.jpg\",\"width\":1160,\"height\":420,\"caption\":\"The New Creative is a Swiss Army Creative\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/#webpage\",\"url\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/\",\"name\":\"The Future Belongs to the Omnichannel Media Creative (OMC)\",\"isPartOf\":{\"@id\":\"https:\/\/heyadvertising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/#primaryimage\"},\"datePublished\":\"2018-08-16T18:41:32+00:00\",\"dateModified\":\"2023-04-23T13:06:37+00:00\",\"description\":\"Are you a creative who thrives in Omnichannel Media Marketing? Here's how you \\u2013 the OMC - builds a brand narrative across a vast and varied array of forms.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/#webpage\"},\"author\":{\"@id\":\"https:\/\/heyadvertising.com\/#\/schema\/person\/e950a05eb398ffae9340107681e3f19f\"},\"headline\":\"The New Creative is a Swiss Army Creative\",\"datePublished\":\"2018-08-16T18:41:32+00:00\",\"dateModified\":\"2023-04-23T13:06:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/heyadvertising.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/the-new-creative-is-a-swiss-army-creative\/#primaryimage\"},\"articleSection\":\"Hey News\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/heyadvertising.com\/#\/schema\/person\/e950a05eb398ffae9340107681e3f19f\",\"name\":\"Eric Gutierrez\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heyadvertising.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8ff18040f53f4eff43d47d125da5050e?s=96&d=mm&r=g\",\"caption\":\"Eric Gutierrez\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/1304"}],"collection":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/comments?post=1304"}],"version-history":[{"count":21,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/1304\/revisions"}],"predecessor-version":[{"id":3874,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/1304\/revisions\/3874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/media\/3662"}],"wp:attachment":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/media?parent=1304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/categories?post=1304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/tags?post=1304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}