{"id":3644,"date":"2023-02-24T10:00:09","date_gmt":"2023-02-24T18:00:09","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=3644"},"modified":"2023-04-25T01:45:36","modified_gmt":"2023-04-25T08:45:36","slug":"video-marketing-research-2023","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/video-marketing-research-2023\/","title":{"rendered":"Stats Show Video Marketing is Taking Over in 2023"},"content":{"rendered":"

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Stats Show Video Marketing is Taking Over in 2023\u00a0<\/b><\/p>\n

Last year’s top marketing studies concluded video is the future of advertising\u2014here are the stats digital marketers should know. <\/span><\/i><\/h3>\n

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\"Video<\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]What do algorithms and humans alike devour with an insatiable hunger for more?\u00a0<\/span><\/p>\n

Video content.\u00a0<\/span><\/p>\n

No matter your business or budget, video content is one of the most powerful weapons in your marketing arsenal.\u00a0<\/span><\/p>\n

If you hear “<\/span>video marketing<\/span>” and picture breakfast cereal commercials with expensive top-tier athletes, think again. Sure, there was a time when video advertising was reserved for big brands with sky-high budgets.\u00a0<\/span><\/p>\n

But these days, video content can take a dozen forms, from traditional commercial ads to hashtag-driven user-generated content videos or sleek animated explainer vids.\u00a0<\/span><\/p>\n

You don\u2019t have to take our word for it\u2014the stats will speak for themselves.\u00a0<\/span><\/p>\n

Here are five key conclusions we can draw from last year’s top marketing researchers that explain why video marketing is the future of marketing in 2023 and beyond.\u00a0<\/span><\/p>\n

1. Most businesses already use video marketing\u2014does yours?<\/b><\/h3>\n

In 2022, Wyzowl<\/a> published video marketing stats gathered over the course of eight years from over 500 respondents . After analyzing the biggest trends across time, the verdict is in: video is <\/span>the<\/span><\/i> marketing tool preferred by businesses<\/span> and<\/span><\/i> users.\u00a0<\/span><\/p>\n

Wyzowl found that 86% of businesses budget for some form of video content marketing. That means if you’re reading this article, you’re likely already doing some form of video marketing for your business (or else you’re reading this wishing that you did).<\/span><\/p>\n

\"86%<\/p>\n

As video content becomes the norm, your customers have likely come to <\/span>expect <\/span><\/i>videos at the ready. The most common types of video content include:\u00a0<\/span><\/p>\n