{"id":3960,"date":"2023-05-04T13:50:05","date_gmt":"2023-05-04T20:50:05","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=3960"},"modified":"2023-06-15T16:55:29","modified_gmt":"2023-06-15T23:55:29","slug":"creative-digital-marketing","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/creative-digital-marketing\/","title":{"rendered":"Four Creative Benchmarks For Digital Marketing Success"},"content":{"rendered":"

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Four Creative Benchmarks For Digital Marketing Success<\/b><\/p>\n

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\"\"<\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]Ad agencies exist to seize opportunities for brands across the customer journey, online and off. Creating unique, integrated brand programs that can engage effectively in a wide range of forms and contexts is the role of creative advertising in our digitally connected world.<\/p>\n

Digital media is where people interact with brands. The devices we use are the portals to our media consumption and shopping. Whether business to consumer (B2C) or business to business (B2B), the tactics and creative methods we use to attract customers require our expertise for storytelling as well as factoring in how a brand comes to life in the media and technologies in which its narrative exists.<\/p>\n

Journey mapping, creating a kind of blueprint of customer touchpoints, can give us a picture of our prospect\u2019s world and reveal ways for the advertiser to intersect with it.<\/p>\n

Creative people need to consider time, place, mindset and behaviors. And they need to build a coherent narrative across a connected customer journey that addresses all those touchpoints.<\/p>\n

These four basic standards address the customer journey online, and ultimately they help creative marketers make successful campaigns.[\/vc_column_text][vc_column_text]<\/p>\n

1. Discoverable<\/strong><\/h3>\n

Marketing online is a conversation with a customer. And search is the beginning of that conversation. Paid search and search engine optimization (SEO) may not seem like an opportunity to be creative, but SEO-savvy copywriters will tell you it takes more than the right long-tail keyword to compete in search engine rankings and seize the attention of prospects at the very start of their journey. It\u2019s that creative (and keyword-rich) messaging that ultimately determines whether they decide to engage with your brand in the first place.[\/vc_column_text][vc_column_text]<\/p>\n

2. Click-Worthy<\/strong><\/h3>\n

Those little banner ads stalking you across your media journey can be easy to ignore. They need to work hard to earn your click. That means the creative work, visually and verbally, needs to disrupt and make a strong impression. Data associated with your online behavior has made you a soft target for that advertiser because it\u2019s assumed you\u2019re already partly sold on what they\u2019re selling. The creative task here is to get you the rest of the way there. This part of the journey needs to entice you enough to get you to click and give the advertiser a moment of your precious time.[\/vc_column_text][vc_column_text]<\/p>\n

3. Irresistibly Engaging<\/strong><\/h3>\n

The landing experience is where marketers need to bring their creative A-game. Awesome video, engaging copy, images and interactivity, easy ways for visitors to take action\u2014all keep your potential customer on the hook. The user, at this point, has granted you the privilege of their time by going to your site. If that experience doesn\u2019t live up to expectations, then you may lose them forever.<\/p>\n

\u2022 Engage meaningfully.<\/p>\n

\u2022 Don\u2019t under-deliver.<\/p>\n

\u2022 Establish trust.<\/p>\n

\u2022 Take them to the next step.[\/vc_column_text][vc_column_text]<\/p>\n

4. Share-Worthy<\/strong><\/h3>\n

Let it be\u00a0said again<\/a>: Content is king. And content worthy of sharing is the best content.<\/p>\n

Consider your mindset when making a high-value purchase such as a vacation, a new appliance or a B2B service that you\u2019ll need to get approved by your company. Purchases that require more consideration often lead to a consultation with co-decision makers\u2014a spouse, friend, co-worker or boss. An easy-to-share video, e-brochure or infographic, something created with the co-decision maker in mind, is another essential for marketers who want to keep prospects engaged and on the\u00a0path to conversion<\/a>. Quality content makes all the difference here. Obviously, this is not a job for amateurs.<\/p>\n

I\u2019ve\u00a0written before<\/a>\u00a0that professional creative people today are like Swiss army knives\u2014versatile and able to bring brand propositions to life across a wide range of media and contexts, from banner ads and social media to video and webpages. By holding the creative bar high and adhering to standards like the ones above for brand-worthy engagement, you\u2019ll capture your customers\u2019 attention and it\u2019ll show in your campaign results.<\/p>\n

To make your brand stand out in the crowded digital landscape, you need a team of skilled professionals who understand how to leverage these benchmarks and create campaigns that resonate with your customers. If you’re looking for expert guidance on your digital marketing efforts, <\/span>contact us today<\/span><\/a> to see how we can help you achieve success.<\/span>[\/vc_column_text]

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\"EricEric Gutierrez<\/strong><\/h3>\n

Partner, Chief Creative Officer
\n\"LinkedIn
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[vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner][vc_column_text] Four Creative Benchmarks For Digital Marketing Success [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Ad agencies exist to seize opportunities for brands across the customer journey, online and off. Creating unique, integrated brand programs that can engage effectively in a wide range of forms and contexts is the role of creative advertising in our digitally connected world. Digital media is where people interact with brands. The devices we use are the portals to our media consumption and shopping. Whether business to consumer (B2C) or business to business (B2B), the tactics and creative methods we use to attract customers require our expertise for storytelling as well as factoring in how a brand comes to life in the media and technologies in which its narrative exists. Journey mapping, creating a kind of blueprint of customer touchpoints, can give us a picture of our prospect\u2019s world and reveal ways for the advertiser to intersect with it. Creative people need to consider time, place, mindset and behaviors. And they need to build a coherent narrative across a connected customer journey that addresses all those touchpoints. These four basic standards address the customer journey online, and ultimately they help creative marketers make successful campaigns.[\/vc_column_text][vc_column_text] 1. Discoverable Marketing online is a […]<\/p>\n","protected":false},"author":8,"featured_media":4029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[193],"tags":[],"acf":[],"yoast_head":"\nFour Creative Benchmarks For Digital Marketing Success | Hey,<\/title>\n<meta name=\"description\" content=\"Learn the four essential creative benchmarks for successful digital campaigns. 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