{"id":3967,"date":"2023-05-05T15:21:02","date_gmt":"2023-05-05T22:21:02","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=3967"},"modified":"2023-06-02T12:39:17","modified_gmt":"2023-06-02T19:39:17","slug":"landing-page-dos-donts","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/landing-page-dos-donts\/","title":{"rendered":"15 BEST Landing Page Dos &#038; Don\u2019ts For Conversions"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<p style=\"text-align: left; font-size: 24px; line-height: 38px;\"><b>15 BEST Landing Page Dos &amp; Don\u2019ts For Conversions<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Looking for the best way to optimize your landing page? We&#8217;ve compiled a list of our top 15 dos and don&#8217;ts to get the highest conversions. <\/span><\/i>[\/vc_column_text]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HeyBlog-LPDosandDonts.png\" class=\"attachment-full\" alt=\"\" title=\"HeyBlog-LPDosandDonts\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HeyBlog-LPDosandDonts.png 1920w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HeyBlog-LPDosandDonts-300x169.png 300w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HeyBlog-LPDosandDonts-1024x576.png 1024w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HeyBlog-LPDosandDonts-768x432.png 768w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HeyBlog-LPDosandDonts-1536x864.png 1536w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HeyBlog-LPDosandDonts-1000x563.png 1000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400;\">You&#8217;ve spent hours dissecting analytics and designing a killer landing page\u2014but are you getting the conversions you deserve? Are there any minor tweaks that can be made to optimize your results even more? If so, we have just what you need: an easy-to-digest guide to the 15 landing page dos &amp; don&#8217;ts for boosting conversions. <\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>What is a landing page?\u00a0<\/b><\/h3>\n<p><b>Here&#8217;s the &#8220;textbook&#8221; answer: <\/b><span style=\"font-weight: 400;\">A landing page is a mid-funnel web page designed with the goal of driving a visitor to take action. It&#8217;s usually used for making sales, generating leads, and it typically features strong imagery and persuasive copywriting.<\/span><\/p>\n<p><b>But here&#8217;s the &#8220;real&#8221; answer:<\/b><span style=\"font-weight: 400;\"> A landing page is where users come when their curiosity is at its peak, and the final CTA is a mere click away. It&#8217;s where all your hard work building the sales funnel layers that came before <\/span><i><span style=\"font-weight: 400;\">finally<\/span><\/i><span style=\"font-weight: 400;\"> pay off (or not!)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"noopener\">WordStream<\/a>, you&#8217;ve got about a 2.35% chance to convert a lead on a landing page in any given industry. The upper end of the spectrum (the top 25th percentile) is hitting a conversion rate as high as 5-plus percent\u2014not bad odds!<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Most common types of landing pages<\/b><\/h3>\n<h3><b>Splash Page\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What it is:<\/b><span style=\"font-weight: 400;\"> The first page users see when they land on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>When to use it: <\/b><span style=\"font-weight: 400;\">For introducing your brand, collecting emails, and announcing sales.<\/span><\/li>\n<\/ul>\n<h3><b>Squeeze Page<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What it is: <\/b><span style=\"font-weight: 400;\">A lead generation landing page designed to get user information. For example, brands may ask users to sign up for a webinar or download an ebook in exchange for their email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>When to use it: <\/b><span style=\"font-weight: 400;\">For building email lists ahead of a new campaign or product launch.<\/span><\/li>\n<\/ul>\n<h3><b>Sales Page<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What it is: <\/b><span style=\"font-weight: 400;\">A service or product landing page designed to close the deal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>When to use it:<\/b> For getting users to start a free trial, subscribe to a platform, or purchase a product.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Here\u2019s what to include on a landing page:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No matter what kind of landing page you&#8217;ve created, here are 15 landing page dos &amp; don&#8217;ts you should follow to ensure it&#8217;s optimized for the best chance at a conversion.<\/span><\/p>\n<p><b>1. DO prioritize clean, fast landing page design and UX.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nothing says, &#8220;quick, abort mission!&#8221; quite like an off-putting landing page. The internet is a scary place with lots of cybercriminals itching to steal personal information, and whether they know it or not, users are subconsciously looking for cues that signal whether your site seems legitimate or sketchy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trustworthy landing pages are visually neat, with breathable space between segments and a simple design that loads quickly and flows intuitively, so users feel at ease. That means brands should ditch things like loud background colors, hard-to-read typography, and slow-loading crazy graphics.<\/span><\/p>\n<p><b>2. DO optimize for mobile.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Considering <\/span><a href=\"https:\/\/www.statista.com\/statistics\/297137\/mobile-share-of-us-organic-search-engine-visits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">63% of all queries now occur on cell phones<\/span><\/a><span style=\"font-weight: 400;\">, your business could miss out on serious conversions if you aren&#8217;t optimizing for mobile traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nearly every landing page should be designed with mobile users in mind\u2014which means making sure things like margins, images, and buttons are appropriately formatted for cellular devices. Users aren&#8217;t going to stick around if your landing page looks like a jumbled mess on their phone.<\/span><\/p>\n<p><b>3. DO use concise, skimmable headlines and simple copy.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you think people intend to read your page word for word from top to bottom, you&#8217;d only be right<\/span> <a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">20% of the time<\/span><\/a><span style=\"font-weight: 400;\">. Time and time again, researchers show that most internet users skip the fine print, meaning you need neatly chunked, easily digestible, logically organized headlines and text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, your landing page copy needs to be so strong customers feel compelled to click that CTA button without another thought. That means using persuasive language, highlighting key benefits over features, and opting for shorter sentences.<\/span><\/p>\n<p><b>4. DO create distinct landing pages for each audience segment<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re trying to appeal to multiple demographics with one landing page, chances are your conversions won&#8217;t be as high as they could be. That&#8217;s because different people respond to different words, visuals, and written styles\u2014all of which need to be taken into account when creating landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is personalization: create landing pages tailored specifically for each segment, and make sure the landing page copy speaks directly to them. Remember: if you try to appeal to everyone, you won&#8217;t appeal to anyone.<\/span><\/p>\n<p><b>5. DO include a single, simple, powerful call to action.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avoid demanding more than one action from your landing page visitors. The goal of a landing page is to get someone to click, sign up, or purchase something\u2014so include one prominent CTA that stands out and contains words like &#8220;try,&#8221; &#8220;buy,&#8221; or &#8220;free trial&#8221; to grab their attention.<\/span><\/p>\n<p><b>6. DO explain what users should expect when they complete the CTA.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People are more likely to click on your landing page CTA if they know what&#8217;s in it for them. So be sure to use copy that clearly explains what users should expect when they complete the action\u2014whether it&#8217;s checking their email right away for a free ebook or expecting a phone call from a sales rep within 24 hours.<\/span><\/p>\n<p><b>7. DO use data and A\/B testing to optimize conversions.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s nearly impossible to create the perfect landing page without data. Instead of relying on guesswork, test different landing page variations and track which ones get the most conversions. With A\/B testing, you can determine which elements need improvement and how else you can better optimize your landing pages for maximum conversion potential.<\/span><\/p>\n<p><b>8. DO include testimonials and helpful user-generated content.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">User-generated content (UGC) is a powerful landing page element, as it encourages potential customers to trust your product or service. Additionally, including testimonials from satisfied past customers can help boost conversions, as browsers are more likely to take the plunge if they know others have already taken that leap and had success with it.<\/span><\/p>\n<p><b>9. DO include a video of you, your product, or your service in action.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People love video content\u2014especially if it&#8217;s helpful. So if your landing page includes a demo of you, your product, or your service in action, this can help people visualize how it would be to use and encourage them to take the next step. Plus, videos keep people engaged longer on landing pages and increase conversions.<\/span><\/p>\n<p><b>10. DO invest the majority of your spend on mind-blowing creative.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Investing in high-quality creative content allows brands to create unique and memorable experiences for their target audience, increasing the likelihood of recall, recognition, and ultimately, conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s a visually stunning video, clever and witty copy, or an eye-catching graphic design, investing in high-quality creative can help brands grab consumers&#8217; attention and stand out from their competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, DO remember that content is king, assuming it meets <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/03\/20\/four-creative-benchmarks-for-digital-marketing-success\/?sh=fe655ef2efcb\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">all the necessary creative benchmarks<\/span><\/a><span style=\"font-weight: 400;\"> required to do its job. <\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>What NOT to include on a landing page:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re getting lackluster results, it&#8217;s likely because one of these big landing page bloopers is causing your marketing efforts to go astray.<\/span><\/p>\n<p><b>11. DON&#8217;T ask your lead to put forth much effort.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Asking leads to fill out lengthy forms with too many questions or make a large commitment won&#8217;t get you very far. Instead, stick to short forms and only ask for information that is absolutely necessary so the conversion is lightning-fast and seamless.<\/span><\/p>\n<p><b>12. DON&#8217;T distract users with unnecessary links.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keep your landing page focused on a single action or message. Don&#8217;t include links to additional pages, additional CTA buttons, navigation bars, or other distractions that could cause users to wander off the landing page and away from your main goal.<\/span><\/p>\n<p><b>13. DON&#8217;T bury important info below the fold.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a saying in journalism: &#8220;don&#8217;t bury the lede.&#8221; This also applies to marketers\u2014make sure the most crucial information that you want landing page visitors to pay attention to is prominently displayed above the line so they don&#8217;t have to scroll.<\/span><\/p>\n<p><b>14. DON&#8217;T plant your only CTA at the bottom of the page.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t make landing page visitors search for your CTA. Instead, place multiple opportunities for users to convert throughout the landing page\u2014including at least one close to the top\u2014to ensure that landing page visitors can easily find it and complete the action.<\/span><\/p>\n<p><b>15. DON&#8217;T get hung up on SEO for short-term campaigns (but DO for long-term campaigns).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your page for SEO won&#8217;t be necessary if you&#8217;re running a landing page for a short-term, one-time-only PPC campaign. Instead, focus your energy on making sure the landing page content is compelling and informative without worrying too much about the technicalities of SEO.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But if you&#8217;re creating landing pages that will last more than a few months, SEO should be taken into consideration.<\/span><\/i>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Best landing page examples and why they work\u00a0<\/b><\/h3>\n<h3><b>Squarespace<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Squarespace has clearly done its homework when it comes to its target audiences. In these examples, one page targets business owners, while the other targets bloggers. Users instantly know they&#8217;ve arrived in the right place based on their unique identity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, each page features simple and beautiful designs, an easy-to-follow headline clearly stating the product&#8217;s main benefit, and clear CTA buttons that feel inviting and low risk.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3994\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Business-1024x573.png\" alt=\"\" width=\"443\" height=\"248\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Business-1024x573.png 1024w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Business-300x168.png 300w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Business-768x430.png 768w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Business-1536x860.png 1536w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Business-2048x1146.png 2048w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Business-1000x563.png 1000w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-3995\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Bloggers-1024x636.png\" alt=\"\" width=\"400\" height=\"249\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Bloggers-1024x636.png 1024w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Bloggers-300x186.png 300w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Bloggers-768x477.png 768w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Bloggers-1536x955.png 1536w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/Squarespace_Bloggers-2048x1273.png 2048w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Better Help<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">BetterHelp is an online therapy platform with a clean and easy-to-navigate landing page, making it simple for users to find the right therapy for them. The landing page design is minimal yet visually compelling, providing users with a clear path to getting the help they need. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3976\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/BetterHelpLPv2-300x145.jpg\" alt=\"\" width=\"700\" height=\"337\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/BetterHelpLPv2-300x145.jpg 300w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/BetterHelpLPv2-1024x493.jpg 1024w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/BetterHelpLPv2-768x370.jpg 768w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/BetterHelpLPv2-1536x740.jpg 1536w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/BetterHelpLPv2.jpg 1700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Civil Rights History<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hey Advertising created a powerful and thought-provoking web experience that won a Webby award by intentionally shocking visitors with a &#8220;segregated&#8221; landing page. The purpose of this approach was to demonstrate the sting of segregation and the impact it had on the lives of Black Americans during the Civil Rights era.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating a jarring, segregated landing page, Hey Advertising aimed to spark conversation, educate, and encourage visitors to take action against injustice. Their bold approach was highly effective in communicating the core message\u2014segregation hurts.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3977 size-large\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/SegregationLPv2-907x1024.png\" alt=\"\" width=\"907\" height=\"1024\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/SegregationLPv2-907x1024.png 907w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/SegregationLPv2-266x300.png 266w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/SegregationLPv2-768x867.png 768w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/SegregationLPv2-1360x1536.png 1360w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/SegregationLPv2.png 1700w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Holland America (HAL)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hey Advertising also created an <\/span><a href=\"https:\/\/heyadvertising.com\/case-study\/holland-america-line\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">exceptional landing page experience<\/span><\/a><span style=\"font-weight: 400;\"> that truly stood out in the crowded cruise industry. By recognizing the importance of engaging potential customers before they make a purchase, Hey developed a landing page that effectively showcased Holland America Line&#8217;s focus on gastronomic excellence through its Culinary Council content platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The custom landing page featured visually stunning and interactive videos and profiles of celebrity chefs like Marcus Samuelsson and Jacques Torres. Shot on location at various restaurants in New York, Amsterdam, and Chicago, the documentary profiles and recipe videos effectively brought the Culinary Council program to life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By effectively engaging potential customers with HAL&#8217;s unique focus on food and drink, Hey successfully captured their attention and enticed them to book a cruise with HAL.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3992\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HAL_CCSite_Design_2.5-300x226.jpg\" alt=\"\" width=\"658\" height=\"497\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HAL_CCSite_Design_2.5-300x226.jpg 300w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HAL_CCSite_Design_2.5-1024x773.jpg 1024w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HAL_CCSite_Design_2.5-768x580.jpg 768w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HAL_CCSite_Design_2.5-1536x1159.jpg 1536w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/05\/HAL_CCSite_Design_2.5-2048x1546.jpg 2048w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>What are the biggest landing page mistakes?\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Not including a clear call-to-action (CTA)<\/b><span style=\"font-weight: 400;\">. Your landing page should have an obvious CTA button to help steer users in the right direction and encourage them to take action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Not using analytics to track landing page performance. <\/b><span style=\"font-weight: 400;\">Make sure you have analytics tracking set up so you can measure the effectiveness of your landing pages over time. This will help you identify any problems and highlight what works and what doesn&#8217;t so that you can make adjustments accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Not testing landing page variations. <\/b>Testing landing page variations is vital to landing page optimization. Try different headlines, images, colors, and CTA buttons to see what works best for your audience.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Should I use paid search to drive traffic to my landing page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">New content can take months, sometimes years, to outperform existing content in your niche. Plus, knowing which search terms you need to target is a challenge\u2014especially if you&#8217;re not a technical paid search expert who knows how to track key analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you&#8217;re considering using paid search to get a bump in traffic, here&#8217;s what you need to know to decide between<\/span> <a href=\"https:\/\/heyadvertising.com\/hey-news\/organic-search-vs-paid-search-strategy\/\" target=\"_blank\" rel=\"noopener\">o<span style=\"font-weight: 400;\">rganic vs paid search.<\/span><\/a>[\/vc_column_text][vc_column_text]<\/p>\n<h3><b>Get creative and technical landing page expertise.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages are a critical part of any digital marketing strategy, so invest in creating one that works for your brand. The marketing experts at Hey specialize in landing page optimization and can help you create a landing page that&#8217;s designed to generate leads and conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our creative designers, copywriters, and website developers are here to help\u2014<\/span><a href=\"https:\/\/heyadvertising.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reach out today<\/span><\/a><span style=\"font-weight: 400;\"> to find out how we can help you optimize your ROI with expertly crafted landing pages.<\/span>[\/vc_column_text]<div class=\"newdivider align-center\" style=\"border-bottom-style: solid; border-color: #999999; border-bottom-width: 1px; margin-top: 0; margin-bottom: 0; width: 100%; \"><\/div><div class=\"clear\"><\/div><div class=\"spacer\" style=\"height: 40px;\"><\/div>[vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3 style=\"font-size: 18px!important; margin-bottom: 0!important;\"><strong><img decoding=\"async\" class=\"size-full wp-image-3616 alignleft\" src=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2022\/02\/eric.jpeg\" alt=\"Eric Gutierrez\" width=\"100\" height=\"100\" srcset=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2022\/02\/eric.jpeg 100w, https:\/\/heyadvertising.com\/wp-content\/uploads\/2022\/02\/eric-80x80.jpeg 80w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>Eric Gutierrez<\/strong><\/h3>\n<p style=\"font-size: 13px!important;\">Partner, Chief Creative Officer<a href=\"https:\/\/www.linkedin.com\/in\/ericcd\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" class=\"alignnone\" style=\"width: 21px!important;\" src=\"https:\/\/heyadvertising.com\/wp-content\/themes\/unicon-child\/images\/linkedin01.svg\" alt=\"LinkedIn icon\" \/><br \/>\n<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner][vc_column_text] 15 BEST Landing Page Dos &amp; Don\u2019ts For Conversions Looking for the best way to optimize your landing page? We&#8217;ve compiled a list of our top 15 dos and don&#8217;ts to get the highest conversions. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]You&#8217;ve spent hours dissecting analytics and designing a killer landing page\u2014but are you getting the conversions you deserve? Are there any minor tweaks that can be made to optimize your results even more? If so, we have just what you need: an easy-to-digest guide to the 15 landing page dos &amp; don&#8217;ts for boosting conversions. [\/vc_column_text][vc_column_text] What is a landing page?\u00a0 Here&#8217;s the &#8220;textbook&#8221; answer: A landing page is a mid-funnel web page designed with the goal of driving a visitor to take action. It&#8217;s usually used for making sales, generating leads, and it typically features strong imagery and persuasive copywriting. But here&#8217;s the &#8220;real&#8221; answer: A landing page is where users come when their curiosity is at its peak, and the final CTA is a mere click away. It&#8217;s where all your hard work building the sales funnel layers that came before finally pay off (or not!) According to WordStream, you&#8217;ve got about a 2.35% chance to convert a lead on a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[193],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 BEST Landing Page Dos &amp; Don\u2019ts For Conversions | Hey,<\/title>\n<meta name=\"description\" content=\"Looking for the best way to optimize your landing page? We&#039;ve compiled a list of our top 15 dos and don&#039;ts to get the highest conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyadvertising.com\/hey-news\/landing-page-dos-donts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 BEST Landing Page Dos &amp; Don\u2019ts For Conversions | Hey,\" \/>\n<meta property=\"og:description\" content=\"Looking for the best way to optimize your landing page? 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