{"id":4021,"date":"2023-06-15T16:52:56","date_gmt":"2023-06-15T23:52:56","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=4021"},"modified":"2023-06-15T16:52:56","modified_gmt":"2023-06-15T23:52:56","slug":"how-to-deal-with-ai-anxiety","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/","title":{"rendered":"Managing Your Generative AI Anxieties In A Productive Way"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″]

<\/div>[vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Managing Your Generative AI Anxieties In A Productive Way<\/h1>\n

AI anxiety got you down? Here are some tips to help you learn how to deal with AI anxiety and put the robots to work for you\u2026before they take over the world.\u00a0<\/span><\/i>[\/vc_column_text]

\"\"<\/div>[vc_column_text]As I\u2019m dipping a toe into ChatGPT, the general buzz around<\/span> AI seems more fatalistic than affirming<\/span><\/a>: The reason for <\/span>AI anxiety<\/b> is simple: it\u2019s going to replace many jobs. There\u2019s a 100% chance that bad regimes will weaponize it, and experts surveyed say there\u2019s a 10% chance that AI poses existential risks to humanity.<\/span><\/p>\n

Of course, these predictions are worrisome.<\/span><\/p>\n

But, as an advertising copywriter, my big concern is: If I use ChatGPT to help write ads, will I need to credit it in my Cannes Award entries?<\/span><\/p>\n

Whatever the future holds, it\u2019s inevitable that change is coming to a creative department near you, so I\u2019ve been experimenting with it in my writing workflow.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n

How To Deal With AI Anxiety: Make AI Work For You\u00a0<\/b><\/h2>\n

Rather than shunning it, why not take advantage of it? Because it\u2019s clearly taking advantage of me.<\/span><\/p>\n

We human users are how it gets better. The more we use it, the more it learns and the more powerful it becomes, fracking the depths of human creativity.<\/span><\/p>\n

Use AI as a digital assistant.\u00a0<\/b><\/h3>\n

Aside from my ambivalence about my creative cells being liposuctioned out of me, I\u2019ll admit ChatGPT could be a handy digital assistant\u2014albeit a digital assistant who happens to be a pathological liar.<\/span><\/p>\n

For example, every so often ChatGPT\u2019s responses include information I know to be untrue, what OpenAI engineers refer to as \u201challucinations.\u201d<\/span><\/p>\n

When the app makes one of these mistakes and I confront it, it always responds with the same cringy reply that goes something like: \u201cYou are correct! I do apologize for my mistake! Elvis was indeed not married to Michael Jackson.\u201d<\/span><\/p>\n

So, while not perfectly reliable as a fact-bot, there\u2019s something in the \u201cchat\u201d part of ChatGPT that, as a writer and idea person, I find worthwhile if I can get past its little personality disorders and threat to humanity.<\/span><\/p>\n

Use AI to brainstorm your next big idea.<\/b><\/h3>\n

Starting a conversation with the app has proven to be a pretty good way to formulate, frame and shake ideas loose, getting out of my own head, and what\u2019s bouncing around in there.<\/span><\/p>\n

For me, ChatGPT might serve as a sounding board, a devil\u2019s advocate, a poor man\u2019s writing partner. And good writing partners help make raw ideas less raw and spark new ones.<\/span><\/p>\n

Here\u2019s an example. I started a conversation with ChatGPT, asking if it thought that people will be interested in a new product I\u2019m currently working on, digital license plates.<\/span><\/p>\n

It responded with the boilerplate: \u201cAs an AI language model, I don\u2019t have personal opinions or beliefs, but I can provide information based on current trends \u2026\u201d<\/span><\/p>\n

Then it continued, and what it provided was a decent thought starter. It speculated that the market audience for the product would be early adopters and tech-savvy consumers.<\/span><\/p>\n

Use AI to get ideas for headlines…then edit them.\u00a0<\/b><\/h3>\n

So then, I asked it to write some headlines specifically for those audiences. Were they good enough to simply copy and paste into the client presentation? No, but they were a start. The lines were basic, rational value propositions.<\/span><\/p>\n

This is what the app came up with:<\/span><\/p>\n

    \n
  1. \u201cUpgrade Your Ride: Get the latest Digital License Plate Technology!\u201d<\/span><\/li>\n
  2. \u201cMake Your Car Smarter: Install a Digital License Plate Now!\u201d<\/span><\/li>\n
  3. \u201cExperience the Power of Digital License Plates: Order Yours Today!\u201d<\/span><\/li>\n
  4. \u201cStay Connected On the Go: Upgrade to a Digital License Plate!\u201d<\/span><\/li>\n
  5. \u201cUnlock the Full Potential of Your Car: Get a Digital License Plate!\u201d<\/span><\/li>\n<\/ol>\n

    It\u2019s not all that surprising that the app didn\u2019t deliver anything but straight over-the-plate propositions, lacking brand voice or attitude.<\/span><\/p>\n

    It also did not factor in the play between the visual and headline, where the visual does the heavy lifting, making it unnecessary to say \u201cdigital license plate\u201d in the headline, when we can see a real digital license plate in the ad.<\/span><\/p>\n

    Here are a few variations with the human spin, factoring in the visual of a digital license plate:<\/span><\/p>\n

      \n
    1. Upgrade your street appeal. Go digital.<\/span><\/li>\n
    2. A smart plate for your smart ride.<\/span><\/li>\n
    3. Power to the plate.<\/span><\/li>\n
    4. The connected plate for the well-connected.<\/span><\/li>\n
    5. Unlock your ride\u2019s tech side.<\/span><\/li>\n<\/ol>\n

      Infuse your own humor, brand voice, and common sense.\u00a0<\/b><\/h3>\n

      While ChatGPT\u2019s headlines hit on some rational benefits, they lacked the dimension of humor, a sly wink and a more memorable way of putting it. They also could not account for how to let the visual element do the hard work so that the words could be used more sparingly to close the loop of understanding and give the reader a little reward, a jolt, for reading the ad.<\/span><\/p>\n

      I have no doubt that generative AI will eventually be able to deliver lines that are more engaging and brand ownable, but for now, it seems human creativity is needed to deliver brand-worthy copy content.<\/span><\/p>\n

      Quell Your AI Anxieties (For Now): Humans Still Know Best<\/b><\/h2>\n

      There will always be multiple variables to consider, such as diverse audiences and current events, not to mention multiple client decision-makers. And let\u2019s face it, humans know what humans want in ways an app never will.<\/span><\/p>\n

      I hope as AI tools are incorporated into our workflows that our standards for effectiveness and likeability will go up, not down. Because nobody wants to have to suffer through synthetic, boring copy pieced together by an algorithm designed to learn from, and plagiarize, your original thoughts.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

      <\/div>
      <\/div>
      <\/div>[vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

      \"EricEric Gutierrez<\/strong><\/h3>\n

      Partner, Chief Creative Officer
      \n\"LinkedIn
      \n<\/a><\/p>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner][vc_column_text] Managing Your Generative AI Anxieties In A Productive Way AI anxiety got you down? Here are some tips to help you learn how to deal with AI anxiety and put the robots to work for you\u2026before they take over the world.\u00a0[\/vc_column_text][vc_column_text]As I\u2019m dipping a toe into ChatGPT, the general buzz around AI seems more fatalistic than affirming: The reason for AI anxiety is simple: it\u2019s going to replace many jobs. There\u2019s a 100% chance that bad regimes will weaponize it, and experts surveyed say there\u2019s a 10% chance that AI poses existential risks to humanity. Of course, these predictions are worrisome. But, as an advertising copywriter, my big concern is: If I use ChatGPT to help write ads, will I need to credit it in my Cannes Award entries? Whatever the future holds, it\u2019s inevitable that change is coming to a creative department near you, so I\u2019ve been experimenting with it in my writing workflow.[\/vc_column_text][vc_column_text] How To Deal With AI Anxiety: Make AI Work For You\u00a0 Rather than shunning it, why not take advantage of it? Because it\u2019s clearly taking advantage of me. We human users are how it gets better. The more we use it, the more […]<\/p>\n","protected":false},"author":22,"featured_media":4027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[193],"tags":[],"acf":[],"yoast_head":"\nManaging Your Generative AI Anxieties In A Productive Way | Hey,<\/title>\n<meta name=\"description\" content=\"AI anxiety got you down? Here are some tips to help you learn how to deal with AI anxiety and put the robots to work for you\u2026before they take over the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing Your Generative AI Anxieties In A Productive Way | Hey,\" \/>\n<meta property=\"og:description\" content=\"AI anxiety got you down? Here are some tips to help you learn how to deal with AI anxiety and put the robots to work for you\u2026before they take over the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/\" \/>\n<meta property=\"og:site_name\" content=\"Hey, LLC - Digital Advertising & Marketing Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heyseattle\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-15T23:52:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/06\/HeyBlog-AIAnxietiesv3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HeyAdvertising\" \/>\n<meta name=\"twitter:site\" content=\"@HeyAdvertising\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Chloe Baquian\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/heyadvertising.com\/#organization\",\"name\":\"Hey\",\"url\":\"https:\/\/heyadvertising.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/heyseattle\",\"https:\/\/www.instagram.com\/heyadvertising\/\",\"https:\/\/www.linkedin.com\/company\/hey-\/\",\"https:\/\/www.youtube.com\/user\/HeyAdAgency\",\"https:\/\/twitter.com\/HeyAdvertising\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heyadvertising.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2018\/02\/logo-retina.png\",\"width\":216,\"height\":100,\"caption\":\"Hey\"},\"image\":{\"@id\":\"https:\/\/heyadvertising.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heyadvertising.com\/#website\",\"url\":\"https:\/\/heyadvertising.com\/\",\"name\":\"Hey, LLC - Digital Advertising & Marketing Agency\",\"description\":\"Creative partners for a connected world\",\"publisher\":{\"@id\":\"https:\/\/heyadvertising.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/heyadvertising.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/heyadvertising.com\/wp-content\/uploads\/2023\/06\/HeyBlog-AIAnxietiesv3.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/#webpage\",\"url\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/\",\"name\":\"Managing Your Generative AI Anxieties In A Productive Way | Hey,\",\"isPartOf\":{\"@id\":\"https:\/\/heyadvertising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/#primaryimage\"},\"datePublished\":\"2023-06-15T23:52:56+00:00\",\"dateModified\":\"2023-06-15T23:52:56+00:00\",\"description\":\"AI anxiety got you down? Here are some tips to help you learn how to deal with AI anxiety and put the robots to work for you\\u2026before they take over the world.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/#webpage\"},\"author\":{\"@id\":\"https:\/\/heyadvertising.com\/#\/schema\/person\/7da45fab1220f6dde322aa8f4928205e\"},\"headline\":\"Managing Your Generative AI Anxieties In A Productive Way\",\"datePublished\":\"2023-06-15T23:52:56+00:00\",\"dateModified\":\"2023-06-15T23:52:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/heyadvertising.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/heyadvertising.com\/hey-news\/how-to-deal-with-ai-anxiety\/#primaryimage\"},\"articleSection\":\"Hey News\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/heyadvertising.com\/#\/schema\/person\/7da45fab1220f6dde322aa8f4928205e\",\"name\":\"Chloe Baquian\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heyadvertising.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038cab339535aea67c35262a0ce7d574?s=96&d=mm&r=g\",\"caption\":\"Chloe Baquian\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/4021"}],"collection":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/comments?post=4021"}],"version-history":[{"count":6,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/4021\/revisions"}],"predecessor-version":[{"id":4028,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/4021\/revisions\/4028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/media\/4027"}],"wp:attachment":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/media?parent=4021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/categories?post=4021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/tags?post=4021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}