{"id":4049,"date":"2023-07-06T11:28:51","date_gmt":"2023-07-06T18:28:51","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=4049"},"modified":"2023-07-06T11:28:51","modified_gmt":"2023-07-06T18:28:51","slug":"what-is-a-sales-funnel","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/what-is-a-sales-funnel\/","title":{"rendered":"What is a Sales Funnel? | Build an Evergreen Sales Funnel (2023)"},"content":{"rendered":"

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What is a Sales Funnel? | Build an Evergreen Sales Funnel (2023)\u00a0<\/b><\/h1>\n

Customer funnels, conversion funnels, marketing funnels. <\/span><\/i>What is a sales funnel<\/i><\/b>, and how do they help businesses thrive with minimal effort?<\/span><\/i>[\/vc_column_text]

\"\"<\/div>[vc_column_text]They go by many names, but they all have one purpose: to help you generate leads and convert them into paying customers.\u00a0<\/span><\/p>\n

Exceptionally crafted evergreen sales funnels put conversions on cruise control all year long, sending leads gushing through your pipeline with engaging user journeys and <\/span>irresistibly juicy offers.<\/span><\/a><\/p>\n

So if you’re looking for a surefire, hands-off way to keep your sales funnel full of leads, you’ll want to read this guide from top to bottom. We have the definitive playbook for building outrageously simple yet effective <\/span>evergreen sales funnels<\/b>.<\/span><\/p>\n

The Basics: What is a Sales Funnel?\u00a0<\/b><\/h2>\n

A sales funnel is a customer journey that attracts and guides qualified prospects to the ultimate decision: purchasing your services or products. It’s the “road” users follow to find the solutions you offer to their problems, providing a clear path that leads customers directly to the checkout page.<\/span><\/p>\n

There are <\/span>four primary sales funnel stages<\/b> to building a complete pipeline:\u00a0<\/span><\/p>\n

Stage 1: Awareness<\/b><\/h3>\n

Your potential customer is made aware of your brand and products. For example, they might perform a search for a problem they’re facing, stumbling upon a Google ad or blog post guide that leads to your website.<\/span><\/p>\n

Stage 2: Interest<\/b><\/h3>\n

At this stage, prospects are interested in your brand and are actively researching solutions to their problems. Therefore, understanding your audience’s needs, desires, and fears is essential at this stage.<\/span><\/p>\n

Stage 3: Desire<\/b><\/h3>\n

The prospect has now connected with your product or service, seeing it as the solution to their problem. You can nurture this desire with targeted content that speaks directly to the most urgent, pressing issues keeping each customer persona up at night.<\/span><\/p>\n

Stage 4: Action<\/b><\/h3>\n

The customer takes the desired action and makes a purchase. By this point, they have already developed a relationship with your brand and can quickly become loyal customers. You can further solidify that relationship by offering support, discounts, and promotions.<\/span><\/p>\n

The Beauty of Evergreen Sales Funnels<\/b><\/h2>\n

The endless <\/span>social media content<\/span><\/a>, blog posts, and back-and-forth emails with prospects are enough to keep entire sales and marketing departments busy all day long.\u00a0<\/span><\/p>\n

An evergreen sales funnel solves this problem by automating the lead-generation process\u2014it takes the tedious task of nurturing leads off your hands and frees up valuable resources for other areas of your business.\u00a0<\/span><\/p>\n

How Does an Evergreen Sales Funnel Work?<\/b><\/h2>\n

In a nutshell: An evergreen sales funnel starts with casting a carefully targeted net that captures web traffic. Once users are hooked in and their interest piqued, the automated nurturing process begins.\u00a0<\/span><\/p>\n

Through a series of perfectly timed, expertly crafted emails, users eventually see that they can’t go on without your services or products and decide to become customers.<\/span><\/p>\n

The <\/span>components of a successful evergreen sales funnel<\/b> include:<\/span><\/p>\n