{"id":4172,"date":"2023-11-20T17:10:07","date_gmt":"2023-11-21T01:10:07","guid":{"rendered":"https:\/\/heyadvertising.com\/?p=4172"},"modified":"2023-12-13T14:31:42","modified_gmt":"2023-12-13T22:31:42","slug":"video-marketing-strategy-guide","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/video-marketing-strategy-guide\/","title":{"rendered":"Create A Video Marketing Strategy That Moves the Needle"},"content":{"rendered":"

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Create A Video Marketing Strategy That Moves the Needle<\/b><\/h1>\n

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\"\"<\/div>[vc_column_text]Go on, try scrolling <\/span>Instagram or Facebook<\/span><\/a> for thirty seconds without coming across a video. Unless your algorithm stopped working in 2010, you’re unlikely to make it very far without encountering loads of videos from your favorite brands.\u00a0<\/span><\/p>\n

Video marketing strategy<\/span><\/a> has become integral to branding across virtually all platforms (except Threads\u2026for now). But that doesn’t mean it always works, especially considering that 90% of YouTube videos get less than 1,000 views.\u00a0<\/span><\/p>\n

Which begs the question: what <\/span>does<\/span><\/i> an effective video strategy look like? How do you create content that actually goes viral, engages your audience, and propels your core ROI metrics in the right direction?\u00a0<\/span><\/p>\n

Here\u2019s how to create a powerful<\/span> video marketing strategy <\/b>that grabs your brand’s attention and moves the needle.\u00a0<\/span><\/p>\n

Before You Storyboard: Know Your Target Audience\u00a0<\/b><\/h2>\n

There’s a reason it’s so easy to scroll mindlessly for hours if you don’t stop yourself. Sure, the proprietary algorithms studying your eye movements and video interactions help.\u00a0<\/span><\/p>\n

But the real reason <\/span>your feed is filled with addicting video content<\/span><\/a> is that brands know there is nothing more effective than video tailored to your interests to grab and hold your attention.<\/span><\/p>\n

The takeaway:<\/b> to create a video strategy that truly resonates with your target audience, you need to start with a deep understanding of who they are and what motivates them.\u00a0<\/span><\/p>\n

Developing detailed buyer personas helps you visualize and empathize with your ideal customers, enabling you to tailor your videos to meet their specific needs.<\/span><\/p>\n

Take time to do your research on your intended audience, and you’ll increase the likelihood that you can actually generate a buzz.\u00a0<\/span><\/p>\n

Here are some tips for getting into the minds of your target audience before you sit down to strategize your video content.\u00a0<\/span><\/p>\n

Create Buyer Personas<\/b><\/h3>\n

A buyer persona is a semi-fictional representation of your target customer based on market research, data analysis, and customer insights. It includes demographic information, behavioral patterns, goals, challenges, and motivations.\u00a0<\/span><\/p>\n

Consider conducting surveys, interviews, or analyzing your existing customer data to build effective buyer personas.<\/span><\/p>\n

Identify Pain Points and Aspirations<\/b><\/h3>\n

Once you have your buyer personas in place, move on to their pain points and aspirations. What challenges do they face, and how can your product or services address those pain points?\u00a0<\/span><\/p>\n

Use this information to create videos that resonate emotionally with your audience and inspire action.<\/span><\/p>\n

Brainstorm A Few Compelling Buyer Stories<\/b><\/h3>\n

People connect with stories on a deep and emotional level. Use the insights from your buyer personas to craft narratives that speak directly to their experiences and aspirations.\u00a0<\/span><\/p>\n

Whether it’s a customer success story, a behind-the-scenes look at your brand, or an inspirational message, your story should align with your brand’s mission and values.<\/span><\/p>\n

How To Create A Powerful Video Marketing Strategy<\/b><\/h2>\n

The foundation of any successful marketing strategy begins with clear and well-defined goals. Video marketing is no exception.\u00a0<\/span><\/p>\n

Take the time to outline your video’s objectives and determine what you want to achieve with each video before diving into the creative process.\u00a0<\/span><\/p>\n

Step 1 – Pinpoint Where Viewers Are In The Sales Funnel\u00a0<\/b><\/h3>\n

In addition to knowing details like your audience’s demographics and pain points, you’ll need to know where they fall in the sales funnel.\u00a0<\/span><\/p>\n

The <\/span>marketing or sales funnel<\/span><\/a> represents the journey a potential customer goes through before making a purchase decision. It comprises three main stages: Awareness, Consideration, and Decision.<\/span><\/p>\n