{"id":623,"date":"2018-02-11T10:04:03","date_gmt":"2018-02-11T18:04:03","guid":{"rendered":"http:\/\/ee6.552.myftpupload.com\/?p=623"},"modified":"2023-04-24T01:13:01","modified_gmt":"2023-04-24T08:13:01","slug":"facebooks-new-workplace-targeting","status":"publish","type":"post","link":"https:\/\/heyadvertising.com\/hey-news\/facebooks-new-workplace-targeting\/","title":{"rendered":"What to do with Facebook\u2019s new workplace targeting"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″]

\"Facebook's<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

Workplace related targeting can make for inexpensive B2B lists<\/h3>\n

Facebook recently announced some additional targeting capabilities that make it possible to target by industry, Job title or even specific company. It brings with it some interesting prospects for advertisers.<\/p>\n

In practice, this means you\u2019re able to combine filters and send ads to a much more targeted group of individuals than before.<\/p>\n

We\u2019ve found this functionality to be incredibly useful to many of our B2B clients and even some consumer direct clients.<\/p>\n

For example, travel agents represent a niche but very important group for many advertisers in the hospitality and travel industry. Using Linked in and Facebook you can create agent specific content and then send it directly to the newsfeeds of folks who list their job title as \u201cTravel agent\u201d.<\/p>\n

Or maybe you\u2019re a Seattle based advertising agency who wants to reach a group of decision makers in the northwest with your blog post. You might find yourself targeting a group of job titles like \u201cMarketing Manager\u201d, \u201cBrand Director\u201d or CMO specifically in Seattle, Portland and Boise.<\/p>\n

This kind of targeting can produce niche lists in the thousands or hundreds of thousands revealing specific, high value targets that in the past you may have had to purchase from a list. Even better, this list updates itself in real time so you avoid outdated or incorrect data.<\/p>\n

While mainly useful in B2B situations, there are occasions when this targeting can be useful for direct to consumer advertisers. By targeting specific large corporation whose headquarters are located nearby your business you can find creative ways of reaching people very near you. For example developers located in Seattle\u2019s South Lake Union area may want to target people with Amazon as their company given it\u2019s proximity.<\/p>\n

While perhaps it\u2019s not useful to every client its probably more useful than you think and worth exploring as part of your next campaign.[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]\"Chris<\/p>\n

Chris Lloyd<\/strong><\/h3>\n

Managing Partner
\n\"LinkedIn
\n<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Facebook recently announced some additional targeting capabilities that make it possible to target by industry, Job title or even specific company. It brings with it some interesting prospects for advertisers.<\/p>\n","protected":false},"author":3,"featured_media":3671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[193],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hey-news"],"acf":[],"yoast_head":"\nWhat to do with Facebook\u2019s New Workplace Targeting | Hey,<\/title>\n<meta name=\"description\" content=\"Facebook announced new capabilities for workplace targeting. 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He is the former head of DDB's Seattle office and prior to that, served as general manager of FCB. He worked for 13 years on Madison Avenue where he experienced the end of the Mad Men era and the beginning of the rise of digital. He's managed numerous successful campaigns for brands including Proctor & Gamble's Olay, Purina Dog Chow, Anheuser Busch, HP, Microsoft and the iconic I Love New York campaign. Chris has experience with virtually every tool in the marketing toolbox and is devoted to helping clients identify and execute the most effective strategies for reaching their goals. He serves on the board of Forterra, working on issues that affect the environment in the northwest and he works with the board of The United Way helping solve some of the toughest challenges facing people in our rapidly changing communities.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/623"}],"collection":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":17,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":1211,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/posts\/623\/revisions\/1211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/media\/3671"}],"wp:attachment":[{"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heyadvertising.com\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}