Heritage Bank NW

Business is All of Us.

In January of 2020, Hey began work on a brand and customer acquisition strategy to position Heritage Bank as the partner of choice for small and medium businesses in the Northwest. In March of 2020, a global pandemic forced a change of plan and Hey adapted the strategy to one that would demonstrate support for businesses and non-profits in trying times.

The campaign landing page provides a brief overview of each of the participating businesses or non-profits. Two short documentary/testimonial videos provide the stories that make a human connection, and a lead capture on the landing page, for those interested in participating, ensures actionable results.

A Landing Page Campaign Of The Heritage Bank

Campaign elements including display, social media and print executions drive page visits, leads and video views.

Videos

Campaign Video - 1
Campaign Video - 2

The campaign theme, Business is All of Us, highlights the role of these businesses as fundamental to the well-being of our communities. In doing so the work has forged new connections, generated goodwill and captured plenty of new business leads.

6M+
IMPRESSIONS SERVED

♡
COMMUNITY GOODWILL

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