Mutual of Enumclaw

Social experiment to make a point

A lot of us think it’s okay to multi-task behind the wheel making distracted driving the number one cause of accidents. To make the point as real as possible, we took to the streets and asked people to do more than walk and chew gum at the same time: we asked them to “Walk the Line” and try to do something they might do behind the wheel, like text, put on make-up or eat a burger. The experiment is captured on video in several formats for organic and paid social promotion, along with a series of distracted driver posts to promote the campaign.

MOE – “Distracted Driving – Live Action” (0:57)

Animated GIFs posted to social media helped drive further traffic to the video.