Optum

Brand Awareness Campaign

Optum is a new health care brand with a vast, connected network of locations and providers offering a new level of convenient, personalized care. They chose Hey to craft a differentiating brand proposition and make an emotional connection with prospective patients.

Strong for…inspires audiences to stay healthy for what matters most to them and demonstrates a brand of care that’s empathetic and connected to the communities it serves.

The flexible and market-adaptable campaign creates space for the diverse communities Optum serves, portraying real, lived experiences of patients striving to stay strong for their aspirations and the people they love.