Optum

Health Care Made Stronger

Brand Awareness Campaign

Optum is a new health care brand with a vast, connected network of locations and providers offering a new level of convenient, personalized care. They chose Hey to craft a differentiating brand proposition and make an emotional connection with prospective patients.

Strong for…inspires audiences to stay healthy for what matters most to them and demonstrates a brand of care that’s empathetic and connected to the communities it serves.

The flexible and market-adaptable campaign creates space for the diverse communities Optum serves, portraying real, lived experiences of patients striving to stay strong for their aspirations and the people they love.

Localized Out of Home

The brand’s superpower is understanding that strength comes in many forms. The omni channel campaign, illuminating each patient’s unique story and reasons for staying strong and healthy, highlights Optum’s strengths as the ultimate health care partner.

Animated display ads

Facebook story and Newsfeed Ads

+78%

VIDEO COMPLETION RATE

+51%

NEW USERS YOY

+27%

WEBSITE SESSIONS YOY

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