Vintage crate label animation revitalizes grocer co-op campaign

With a tight budget, PCC Natural Markets hired Hey, to bring their Taste the Season brand proposition to life in a series of vendor co-op spots. Vintage farm crate labels inspired a colorful visual world the best each season has to offer as well as affording a creative and eye-catching way to feature multiple vendor products rather than the old run-of-the-mill grocer/vendor spot.

The campaign has successfully driven record redemption rates of weekly specials and attracted a waiting list of natural foods vendors seeking the opportunity to associate their products with the beloved PCC brand.